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8 by 8
Behind The Badge

Eight by Eight is a boldly designed large-format magazine from New York City. They focus on the game’s best teams, coaches, and players, and their stories. They tell these stories through excellent journalism; aggressive, modern design; and the best illustration and photography. There is no symbol in football more important than the badge. It’s the club’s heartbeat, an emblem that instantly stirs the emotions.

Avery Dennison partnered with the magazine’s founders to produce a new Eight by Eight FC badge. Designed in house by Avery Dennison’s creative department, the badge featured high definition textures and double-shuttle weaving techniques, to achieve a premium result. Issue number 7 of the magazine also featured an article on Avery Dennison, and the inaugural badge was included as a free gift.

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