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About Us


Heat transfers and embroidered badges trusted by the greatest names, and numbers in football.

Avery Dennison is proud to be the chosen provider of Futbol Club Barcelona Official Names and Numbers License. 

There are few team sport relics more iconic than the player jersey. Each embellishment that adorns a jersey tells a story, and when worn by legends of the game those inscribed names, numbers, and team badges leave behind a legacy.

Our external embellishments include:

  • Agility® heat transfers
  • Agility® IQ and PrecisionTM Reflective
  • Embroidered team badges

No variety of garment endures more relentless brutality than professional sporting apparel.

Withstanding the pinnacle of human athleticism during the heat of the game, that requires cutting-edge vinyl and woven embellishment materials offering the most flexibility, durability and breathability available. While they strive to leave their mark on the game, we make sure it stays put.

Whether woven, sewed, or fused by heat transfer, our embellishments endure against sweat, falls, slides, hits and collisions that go hand-in-hand with professional sport.

Working with Avery Dennison RBIS unlocks a diverse array of external embellishment designs, materials and state-of-the-art heat transfer technologies. Let your team’s uniqueness shine, going beyond simply jersey identification and team insignias, to constructing iconic sporting regalia, inspiring generations of support and team devotion.

There’s good reason why we’ve trusted with the names of our modern day heroes.

A name you can trust to never fade

Avery Dennison was originally established in 1945 by Stan Avery, launched with $100 and a bright idea to improve the humble price sticker. Today Avery Dennison has a global reach of 115 locations across 50+ countries, made up of over 25,000 employees.

Committed beyond only delivering the best HTV and embroidered products, Avery Dennison RBIS offers bespoke support and complete control of production and wholesale distribution.

We always put customers first and provide comprehensive end-to-end support to world-leading apparel and footwear brands. Premier sporting leagues and sporting apparel brands rely on us for crucial match day preparations with our commitment to delivering world class service and quality, swiftly and with unabated product quality.

Avery Dennison is the global leader in external embellishments, labeling, packaging and materials―continuously innovating, evolving, and redefining what is possible with breakthrough technology such as RFID labels and invisible anti-counterfeiting watermarks.

Leaving behind a green playing field

Avery Dennison stands by a commitment to sustainable and environmentally responsible practices that are paramount to our success as an industry-leading manufacturer, and for the legacy that we leave tomorrow. Our commitment to people and the planet fuels our social compliance internally and is the foundation of our broad offering of responsible, ingenious solutions.

As we have complete control and visibility over our manufacturing process we can guarantee that every heat transfer product is fully compliant with RSL & OEKO-TEX® standards for environmentally-friendly textile production.

The majority of Avery Dennison heat transfers are made from water-based materials, avoiding all harmful solvents and hazardous substances. Our printable heat transfer letters and numbers are produced advanced fabrication techniques, ensuring minimum wastage and leaving the nethermost trace of environmental impact.

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