140th Year Anniversary
Formed in 1879 as a local boys’ church side, Fulham St. Andrew’s, Fulham Football Club is the oldest of London’s first-class clubs. With a long and colorful history, Fulham FC is London’s Original Football Club. As part of their 140 Year Anniversary, the Club launched a special edition Anniversary Shirt.
This limited edition 140 Year Anniversary Shirt paid tribute to Fulham’s rich history. A twist on the design of the Club’s first strip, the shirt featured Fulham’s famous white and black colors – which were introduced for the first time in 1889.
To compliment this special edition jersey, Avery Dennison designed a special edition number set, that featured our shimmer effect heat transfers, plus a numbered hem tag that was sequentially paired with the hang tags. This dual system protected both the validity of the limited edition and the authenticity of the jersey.
The hang tags were designed in 3D, in a process called Avery Dennison Smart Sampling. This meant that the tag could be approved digitally by the customer, eradicating the need for paper samples.