Inspiring Teams and
For refugees, sport is much more than a leisure activity. It’s a way to cope and connect in challenging circumstances. That’s why Avery Dennison joined forces with the Klabu Foundation to create a sustainable sports club in Kenya.
Kicking Off the Project
The Foundation funds new sports facilities, buys equipment and trains local sports managers. Avery Dennison were proud to pitch in, supplying embellishments, hangtags and packaging for the Klabu kit that’s worn by the staff, managers and players.
Our team produced the Klabu crest, two camels crossed at the neck, that proudly adorns each brightly coloured kit. It stands as a symbol of togetherness and partnership that underpins the Klabu programme. And through our expertise in team sports embellishments, we also supplied the distinctive chest and sleeve logos, as well as the back graphics and neck tape.
Much more than a badge, these kits help unite a community of different beliefs and backgrounds. They bring people together through a sense of shared purpose. In a difficult world full of division, they give players and staff a collective pride, and that’s a sentiment Avery Dennison wanted to support.
“Immediately after meeting the Klabu team, I knew we had to get involved. The story of Klabu was so uplifting, and I was certain that we could contribute. I also felt that the values and vision of Avery Dennison and Klabu were remarkably similar, in that we both work toward being a force for good, and we engage in community activities around the world”.
John Ellison, Creative Design Manager, Avery Dennison
Forward Toward the Same Goal
Klabu is based in the Kalobeyei Refugee Settlement in Kenya, where nearly 38,000 refugees live. It’s a place where both refugees and local people can rent sports and games equipment at affordable rates, as well as playing and enjoying sport.
The programme, and the Klabu kits, help the community come together as one. There’s an increased sense of self-reliance and ownership and Avery Dennison continue to support the success of such a positive project.
Moving forward, we’ll supply special packaging for the kits to be sent to influencers. This helps spread the word about the fantastic work being done, bringing sport, identity and empowerment to displaced refugees worldwide.
“It’s a great privilege to work with Avery Dennison on our mission to set up sports clubs with young refugees. During the entire process, from creation to promotion of the kits linked to the sports clubs, Avery Dennison has been advising and supporting us to reach the highest standard. Thanks to them, we’re able to multiply our impact”.
Jan van Hövell, Founder, Klabu Foundation
The Final Result
In the first three weeks of the programme, member numbers more than doubled to over 2,500. It’s lent almost 1,000 balls, team kits and other sports materials to the community, and created paid job opportunities for six Klabu staff members. It is a powerful, meaningful project that Avery Dennison are proud to be a part of.
The Klabu sports club is now a permanent project, with a view to setting up similar sports clubs in more refugee camps worldwide. Today, Klabu House is a lively and colourful place that’s bringing a fractured community closer.
See and support Klabu at klabu.org