Rochambeau X Melo Made
Hits NY Fashion Week
Carmelo Anthony, the NBA All-Star and member of the Houston Rockets, has collaborated with Rochambeau and Avery Dennison for a limited edition release entitled ‘Club Melo’. The capsule collection included a range of apparel and accessories, and was first exhibited at New York Fashion Week in presentation format. The collection is part of ‘Melo made’: a series of brand collaborations that sees Carmelo take on a new creative role and collaborate with some of his favorite designers.
Carmelo has been a long time supporter of Rochambeau, attending runway shows and also buying items from their collections. He approached Rochambeau to be part of the Melo Made program along with Rag & Bone, Jordan and Famous Nobobies. Avery Dennison, who has been a long term branding partner of Rochambeau, jumped at the chance to get involved too.
The purpose was clear, to co-create exciting solutions and explore a range of our external embellishment products and techniques. The focus was to elevate the collection and bring that unique edge to the final product that Carmelo was looking for. The bold graphics and stunning color palette was explored in a range of products to do just that - AgilityTM and flock heat transfers, embroidery and woven patches. Avery Dennison and Rochambeau continue to collaborate together to produce innovative branding solutions.